Adif - Abrimos caminos

CORPORATE IDENTITY AND BRAND

The function of this area of the SRS and Brand Office is to direct and coordinate Adif’s brand strategy, developing the necessary communications tools: a program of corporate visual identity, advertising, brand applications, etc.

OPPORTUNITY

Corporate Identity is the expression of all the facts that make up the organization. It defines the company’s raison d'être and its manner of acting and managing.

The values of Corporate Identity that correspond to the business reality of ADIF (Administrator of Rail Infrastructures) are associated with:

Corporate Identity is recognised by its visual signs of identity and by the manner of communicating. If Corporate Identity represents the company’s personality, the Brand is the signature, or seal, that guarantees the responsibility assumed.

From this point of view, the new ADIF brand attempts to represent ADIF as a company for citizens that is committed to society. This commitment is given form in the following ADIF Brand values:

Natural

The use of the colour green makes plain a clear commitment to the environment. An inescapable obligation to comply with all of the regulations on the environment. To make all resources available to maintain environmental equilibrium.

Solid

The solidness of the Brand reflects the strength and security of a company that has been providing optimal management of the country’s railway infrastructures for over one hundred and twenty years. With sufficient energy to keep improving day by day and the capacity to adapt to new the needs of the market.

Human

The rounded friendly lines, without borders, suggest a company open to all. Socially committed. A company run by people for people. More accessible, with friendly, personalized treatment and capacity to advance to meet needs and to satisfy the expectations of all citizens.

Evocative

The Brand incorporates elements that evoke well ADIF’s field of activity: the tracks that are lost in the distance suggest roads still to be covered, construction and progress. The triangular form of the symbol and its colour afford it a natural, landscape character, as well as solid geometry. Lastly, the shape of the symbol is a symbolic and imaginative A for ADIF.